A B A L E A R I C B R A N D A C T I V A T I O N
In June 2022, Nomadic Thread Society introduced AISH, a favorite, artisan textile focused fashion brand to the Balearics. Nupur Goenka, talented Indian designer and long time colleague, came to spend some time in Mallorca, participating in a dedicated pop up, while taking in both the majesty and the market opportunities of the island.
UnConform studio of Menorca created a spot on digital visual presentation to promote the activation. After the successful pop up, Nomadic introduced Aish to two significant retail partners – Obsolete in Deia, and Cafe Central in Ciutadella de Menorca. Both retailers ordered immediates, and sold out out of their Aish pieces. Handsome reorders are in for 2023. In addition, the brand drew press attention, turning heads at dinners in Menorca and garnering fashion’s most important question, “who are you wearing?” Milk magazine’s editor became an admirer.
NTS saw an opening in the Balearics for truly fine, heritage cloth focused, contemporary fashion. Chic meets handmade can be a tricky thing to nail. More to come ….
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